“The Majestic Plastic Bag”

The Majestic Plastic Bag” – Heal the Bay, 2010.

This article explains the motivation behind the video: “Heal The Bay releases mockumentary promoting legislation banning plastic bags in California,” by Steve La. LA Weekly Blogs, 16 Aug 2010.

A mockumentary released today by Heal the Bay aims to promote the passage of AB 1998, a state measure that would ban the single-use of plastic bags in retail stores in California, according to a release by the nonprofit.

Actor Jeremy Irons narrated the four-minute piece, dubbed “The Majestic Plastic Bag,” that follows a plastic bag’s journey from a supermarket parking lot to the “Great Pacific Garbage Patch” in the Pacific Ocean.

The short film delivers a message of environmental conservation wrapped in comedic satire.

“Rather than lecturing the audience, we wanted to create a film that would capture people’s attention with humor,” stated Mark Gold, president of Heal the Bay. “At the same time, we saw this as subversive way to make viewers realize the serious, far-reaching problem of single-use plastic bag pollution.

Around 19 billion plastic bags are used by Californians that amount to 123,000 tons of waste. Many bags end up in the ocean with less than five percent being recycled, according to Heal the Bay.

The bill is scheduled for a floor vote in the California Senate at the end of August. Governor Arnold Schwarzennegar has expressed support for it. If passed, California would be the first state to ban single-use plastic bags at retail locations.

Update, 31 Aug 2010 – “the state Senate failed Tuesday night, August 31, 2010, to approve AB 1998, the Heal the Bay-sponsored bill that would have barred the distribution of single-use plastic shopping bags at grocery stores, convenience stores and pharmacies statewide.” More at Heal the Bay.

Thanks to Tan Kai Xin for highlighting this on facebook earlier!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s